Revlon today announces
Gal Gadot as new Global Brand Ambassador, and the embodiment of what it means
to Live Boldly, Revlon’s new campaign designed to inspire women to express
themselves with passion, optimism, strength and style. Revlon’s new Live Boldly
campaign will launch later in the month. The new multi-media campaign will be
brought to life through a series of experiential activations and cultural
immersions designed to bring women together around powerful conversations,
shared experiences and a celebration of diverse beauty.
“Revlon is such an iconic and groundbreaking
brand, a champion of women, and I am so happy to be part of this family now,” says
Gadot. “There’s a cultural shift happening, which Revlon celebrates, where
feminine power is recognized, and I’m so proud that I get to witness and live
this amazing change.”
“Revlon
has always celebrated and championed strong, independent women in its iconic
campaigns and in its philanthropic initiatives. Gal captures
the beauty, strength, modernity and boldness that Revlon represents,” said
Fabian Garcia, President & CEO of Revlon.
“Gal, and all the new Revlon brand ambassadors are emblematic of the
beauty, determination and attitude that reflect what it is for women to live
boldly in today’s world,” said Garcia.
Gadot
– actress, wife, mother, former soldier, former Miss Israel, and advocate for women
– will be joined by four additional brand ambassadors, to be announced later in
the month, who powerfully represent the ethos of living boldly and will be featured
as part of the Revlon’s Live Boldly campaign.
Gadot
will begin appearing on behalf of Revlon across all media platforms beginning
January 2018.
For
additional information on Revlon and to view behind-the-scenes content and
additional announcements surrounding the Live Boldly campaign, visit www.Revlon.com , #liveboldly
and follow @Revlon on Facebook, Twitter, Instagram, YouTube and RevlonSnaps on SnapChat.
Niciun comentariu:
Trimiteți un comentariu