Max
Factor unveiled as the official make-up partner of the
Max Factor
is delighted to announce its official make-up collaboration with the world-famous
Victoria's Secret Fashion Show. The partnership with today’s most iconic
lingerie retailer will make history for Max Factor, as it will execute the
make-up look for the highly anticipated 2016 runway show.
With
more than 100 years of heritage perfecting make-up artistry and diagnostics, Max
Factor’s mission is to empower and transform women, allowing them to become
more of the women they are.
Victoria’s
Secret will work with Max Factor’s team of make-up artists to create a flawless
make-up look that brings to life the natural, yet glamorous and alluring beauty
of the Victoria’s Secret models starring in the show. This will include creating
a show-stopping lash look using Max
Factor False Lash Effect Epic – the official mascara of the 2016 Victoria’s
Secret Fashion Show. The models’ lash look will be complemented by the rest of
the award-winning make-up range to create the iconic, fresh and sexy Victoria’s
Secret look..
Commenting on
the announcement, Karen Owen, VP Marketing Max Factor says:
“The
Victoria’s Secret Fashion Show is the world’s most exciting, explosive and
iconic fashion moment – and we are so looking forward to show day. We can’t
wait to showcase the transformative power of Max Factor mascara on the world-famous
Victoria’s Secret models.”
Earlier
this month, Max Factor announced international model and Victoria’s Secret
Angel Stella Maxwell as its newest global brand ambassador. Stella, who gained
her Angel wings in 2015, will star in
the 2017 Max Factor campaigns, joining fellow Angel Candice Swanepoel as
part of the Max Factor family.
For
more announcements and upcoming news, follow
Max Factor on:
Instagram: www.instagram.com/maxfactor/
Twitter: www.twitter.com/MaxFactorUK
Facebook: www.facebook.com/MaxFactorUK/
Follow Victoria’s Secret on:
Instagram: www.instagram.com/victoriassecret/
Twitter: www.twitter.com/VictoriasSecret
Facebook: www.facebook.com/victoriassecret/
Follow Candice Swanepoel at www.instagram.com/angelcandices/ or on Snapchat @candyswan
Follow
Stella Maxwell on her Instagram account at: www.instagram.com/stellamaxwell
About
Max Factor
One
of the world's pioneering cosmetics companies, Max Factor was founded at the
beginning of the 20th century by the eponymous Polish-born
cosmetician. Mr Max Factor invented the concept of Colour Harmony and Diagnostics
which personalised make-up for women according to their skin tone, facial
features and hair colour. Despite his make-up products and techniques winning
Academy Awards and attracting Hollywood clientele, Mr Max Factor’s guiding philosophy was that any woman could
be glamorous given the right tools and make-up artistry skills.
Today,
Max Factor is the make-up of make-up artists. Continuing Mr Max Factor’s legacy
is a community of make-up artists led by Pat McGrath, the world’s most
influential make-up artist and Global Creative Design Director for Max Factor.
The brand creates modern, glamorous and innovative make-up that puts the
transformative tools for make-up artistry into the hands of women everywhere -
enabling them to create their own personal glamour statements every day.
About
The Victoria’s Secret Fashion Show
The Victoria’s Secret Fashion Show has become a global phenomenon,
viewed in more than 180 countries and territories around the world. Since it debuted in 1995 in New York City,
the show has taken place in Cannes, Los Angeles, Miami and London. The
Victoria’s Secret Fashion Show is
produced by Done+Dusted, Inc. with executive producers Edward G. Razek, Monica
Mitro, Ian Stewart and Hamish Hamilton and directed by Hamish Hamilton.
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