duminică, 25 februarie 2018

Revlon Announces New Global Brand Ambassador GAL GADOT

duminică, februarie 25, 2018 0



 Revlon today announces Gal Gadot as new Global Brand Ambassador, and the embodiment of what it means to Live Boldly, Revlon’s new campaign designed to inspire women to express themselves with passion, optimism, strength and style. Revlon’s new Live Boldly campaign will launch later in the month. The new multi-media campaign will be brought to life through a series of experiential activations and cultural immersions designed to bring women together around powerful conversations, shared experiences and a celebration of diverse beauty.

 “Revlon is such an iconic and groundbreaking brand, a champion of women, and I am so happy to be part of this family now,” says Gadot. “There’s a cultural shift happening, which Revlon celebrates, where feminine power is recognized, and I’m so proud that I get to witness and live this amazing change.”

“Revlon has always celebrated and championed strong, independent women in its iconic campaigns and in its philanthropic initiatives.  Gal captures the beauty, strength, modernity and boldness that Revlon represents,” said Fabian Garcia, President & CEO of Revlon.  “Gal, and all the new Revlon brand ambassadors are emblematic of the beauty, determination and attitude that reflect what it is for women to live boldly in today’s world,” said Garcia. 

Gadot – actress, wife, mother, former soldier, former Miss Israel, and advocate for women – will be joined by four additional brand ambassadors, to be announced later in the month, who powerfully represent the ethos of living boldly and will be featured as part of the Revlon’s Live Boldly campaign. 

Gadot will begin appearing on behalf of Revlon across all media platforms beginning January 2018.

For additional information on Revlon and to view behind-the-scenes content and additional announcements surrounding the Live Boldly campaign, visit www.Revlon.com , #liveboldly and follow @Revlon on Facebook, Twitter, Instagram, YouTube and RevlonSnaps on SnapChat.




Bvlgari lanseaza in februarie Magnolia Sensuel!

duminică, februarie 25, 2018 0

Bvlgari a lansat in 2017 Colectia Splendida, o colectie fascinanta care este o odă dedicata celor mai rafinate flori din istoria parfumurilor: trandafir, iasomie si iris. 
Cele 3 parfumuri – Rose Rose, Jasmin Noir si Iris d’Or – create de maestrul parfumier Sophie Labbe redau noul ideal al casei Bvlgari și a aevidentiat cele mai pure fațete ale florilor, asa cum sunt si  bijuteriile create de Bvlgari.

 În viziunea Casei Bvlgari, femeia Splendida este luminoasă, misterioasă și senzuală și exact acest lucru au expus prin cele trei esențe lansate.
Pentru anul 2018, BVLGARI adaugă la colecție magnolia, care devine o etapă centrală sub forma unui nou parfum Magnolia Sensuel.
Creat de parfumierul Jacques Cavallier, numește magnolia “o notă de neuitat” .  Creatorul acestui parfum este Jacques Cavallier, un parfumier celebru care a creat multe parfumuri unice de neuitat. 
Un francez nascut in Grasse, face parte din familia parfumierilor de cateva generatii, nu avea cum sa nu devina si el un "nas" celebru.

Magnolia Sensuel își propune să prezinte “frumusețea supremă” a acestei flori și prin extensie, femeia BVLGARI care o poartă.

 Magnolia Sensuel nu este un parfum decadent (spre deosebire de Jasmin Noirdin colecția Splendida). 
Este o aroma seducătooare precum piatra roșie de rubin. Piramida olfactiva a parfumului este efervescentă, se desfașoară armonios și se concentrează în jurul notelor florale.
Notele de vârf: mandarina, flori de portocal
Notele de mijloc: magnolie, floare de portocal, iasomie
Notele de bază: paciuli, mosc și vanilie de Tahiti



                                                                                                                                                                                     
Feminin, rafinat și tentant, parfumul Splendida Bvlgari emană o aromă de flori care se întoarce ca într-o magie specială a femeii.
 Parfumul se deschide pe piele cu note proaspete, citrice, luminoase.
 După ce se pierde un pic în căldura pielii, se simte magnolia, floarea de portocal și un pic de iasomie. Și ca acord final, urma ce ramâne imprimată pe piele este lemnoasă, dar si un pic dulce ca vanilia. Miroase minunat de la început până la sfârșit, ca o magnolie în toata splendoarea ei. 
 




LIVE BOLDLY - new Global Brand Ambassadors REVLON

duminică, februarie 25, 2018 0

 

Revlon Launches LIVE BOLDLY Campaign
Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann
Announced As Global Brand Ambassadors

 Today, Revlon launches its new Live Boldly campaign in New York City, introducing four new Global Ambassadors, who join iconic actress Gal Gadot. Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann were chosen to represent Revlon’s new campaign platform because they embody what it is to “Live Boldly.”



As a top model and advocate, Graham has used her celebrity and voice to challenge conventional perceptions and inspire women everywhere. Her optimism, compassion and strength have changed the industry’s perspective by creating a more inclusive definition of beauty. 

“I am thrilled to be part of this timely and groundbreaking campaign with different types of women across races, ages and sizes, and to leverage this platform to continue to create positive change,” says Graham. “To ‘Live Boldly’ is the mantra of my life. Every day in the mirror I say to myself, ‘I am bold, I am brilliant, I am beautiful, and together with Revlon, we can inspire all women to do the same.

Aboah, Hammam and Zimmermann are each inspirations in their own right and exemplify many key characteristics of what it means to “Live Boldly.” Aboah was recently named Model of the Year by The British Fashion Council, and in 2015 she founded Gurls Talk, an online community dedicated to providing girls with a platform to share their stories, empowering them through a broader community. As a top African-Arabic model, Hammam has graced countless magazine covers and is a fixture on fashion runways around the world. A Brazilian-born cover and runway model and environmentalist, Zimmermann was discovered by a scouting agency at the age of 14 and was named by VOGUE Paris as one of the “30 models of the 2000s.”

“Revlon gives us a platform that allows us to be accessible to all different types of women,” says Aboah. “To me, ‘Living Boldly’ means being unapologetic, knowing no boundaries, being vulnerable, strong, authentic and yourself.”

Revlon’s Live Boldly multi-media platform leverages social, digital and in-person interactions to engage, support and empower women through community building, catalytic experiences and inspiring conversations.

Live Boldly launches across all media platforms, beginning today. For additional information on Revlon and to view behind-the-scenes content and additional announcements surrounding Revlon’s Live Boldly campaign, visit www.Revlon.com , #liveboldly and follow @Revlon on Facebook, Twitter, Instagram, YouTube and RevlonSnaps on SnapChat.

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