duminică, 30 octombrie 2016

Parteneriat Max Factor-Victoria's Secret

Max Factor continua sa surprinda cu parteneriatele de succes!!! Dupa anuntul privind noul ambasador al brandului, celebrul model Stella Maxwell, iata ca acum, este partenerul oficial pentru machiaj in show-ul Victoria’s Secret de anul acesta!

Max Factor unveiled as the official make-up partner of the   
2016 Victoria’s Secret Fashion Show

Max Factor is delighted to announce its official make-up collaboration with the world-famous Victoria's Secret Fashion Show. The partnership with today’s most iconic lingerie retailer will make history for Max Factor, as it will execute the make-up look for the highly anticipated 2016 runway show.  

With more than 100 years of heritage perfecting make-up artistry and diagnostics, Max Factor’s mission is to empower and transform women, allowing them to become more of the women they are.
Victoria’s Secret will work with Max Factor’s team of make-up artists to create a flawless make-up look that brings to life the natural, yet glamorous and alluring beauty of the Victoria’s Secret models starring in the show. This will include creating a show-stopping lash look using Max Factor False Lash Effect Epic – the official mascara of the 2016 Victoria’s Secret Fashion Show. The models’ lash look will be complemented by the rest of the award-winning make-up range to create the iconic, fresh and sexy Victoria’s Secret look..

Commenting on the announcement, Karen Owen, VP Marketing Max Factor says:

“The Victoria’s Secret Fashion Show is the world’s most exciting, explosive and iconic fashion moment – and we are so looking forward to show day. We can’t wait to showcase the transformative power of Max Factor mascara on the world-famous Victoria’s Secret models.”
Earlier this month, Max Factor announced international model and Victoria’s Secret Angel Stella Maxwell as its newest global brand ambassador. Stella, who gained her Angel wings in 2015, will star in the 2017 Max Factor campaigns, joining fellow Angel Candice Swanepoel as part of the Max Factor family.

For more announcements and upcoming news, follow Max Factor on:

Follow Victoria’s Secret on:

Follow Candice Swanepoel at www.instagram.com/angelcandices/ or on Snapchat @candyswan
Follow Stella Maxwell on her Instagram account at: www.instagram.com/stellamaxwell

About Max Factor

One of the world's pioneering cosmetics companies, Max Factor was founded at the beginning of the 20th century by the eponymous Polish-born cosmetician. Mr Max Factor invented the concept of Colour Harmony and Diagnostics which personalised make-up for women according to their skin tone, facial features and hair colour. Despite his make-up products and techniques winning Academy Awards and attracting Hollywood clientele, Mr Max Factor’s guiding philosophy was that any woman could be glamorous given the right tools and make-up artistry skills.

Today, Max Factor is the make-up of make-up artists. Continuing Mr Max Factor’s legacy is a community of make-up artists led by Pat McGrath, the world’s most influential make-up artist and Global Creative Design Director for Max Factor. The brand creates modern, glamorous and innovative make-up that puts the transformative tools for make-up artistry into the hands of women everywhere - enabling them to create their own personal glamour statements every day.

About The Victoria’s Secret Fashion Show
The Victoria’s Secret Fashion Show has become a global phenomenon, viewed in more than 180 countries and territories around the world.  Since it debuted in 1995 in New York City, the show has taken place in Cannes, Los Angeles, Miami and London. The Victoria’s Secret Fashion Show is produced by Done+Dusted, Inc. with executive producers Edward G. Razek, Monica Mitro, Ian Stewart and Hamish Hamilton and directed by Hamish Hamilton.

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